The American Optician

FALL 2017

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1 5 Eyenetra, a company developed out of MIT Media Labs, uses smartphone-powered technology to perform eye tests. Other companies, like Smart Vision Labs, use some form of smartphone technology to generate a subjective refraction then have an offsite ophthalmologist interpret the findings and write a prescription. Opternative's disruptive technology offers refraction from the comfort of your home or office. All you need is a computer, a smartphone, some space and the ability to follow directions. The advancements in refraction are incredible. Where it took a long time to hone the skill of retinoscopy and refraction years ago, today, we take measurements with just the push of a button. While refracting technology has changed, the way we use our eyes has not. Seeing happens in the brain, with all the subjective interpretation of the stimuli transmitted via the optic nerve. No matter how advanced technology is, it will never be able to account for the live experiences we apply to what gets projected onto someone's retinas. This will always be a challenge and a blessing for opticians. THE REFRACTING OPTICIAN When focusing on the long term it is important to know what will remain consistent in your business. For opticians, the answer is very easy: People want clear vision and to look good. Nobody will ever ask for poor vision with ugly glasses. Clear vision always starts with a refraction, which in today's world means some form of autorefraction with a subjective refinement. This is " BUILD CULTURE, TAKE RISK AND FOCUS ON THE LONG TERM." – Amazon CEO Jeff Bezos

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