The American Optician

Spring 2017

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C O L U M N S Board of Directors/OAA Mission 4 Letter from the President 5 Conferences/OptiCon 2017 6 Easy Ways to Support Vision of Hope 7 Education/Calling Southeastern Opticians 8 OAA Accepting Nominations for Open Positions 9 The Early Guild of Prescription Opticians 10 Branding/Help Spread the Word 11 Awards/And The Winner Is 12 Collaboration/At the Forum 13 Legal/Legislative Update 14 F E A T U R E S Assuring Quality: How Eyeglass Frames and Lenses are Tested 15 Eye On Digital Contact Lens Technology 18 Building a Brand 19 Spotlight on Herman Snellen 22 Copyright © by the Opticians Association of America, 4064 E Fir Hill Drive Lakeland, TN 38002 Phone: 901.388.2423 Fax: 901.388.2348 Email: All rights re served. Content may not be reproduced or retransmitted without permission of the copyright owner. Contract Publisher: First Vision Media Group, Inc. TA B L E O F C O N T E N T S / O A A N E W S / S P R I N G 2 0 1 7 The American Optician is the professional magazine of the Opticians Association of America and is published by First Vision Media Group, Inc. Diane Charles, of Washington State, has recently retired as Chair of the Vision of Hope Foundation after five years of leading the organization. Diane promises to stay involved in the continued growth of the Foundation through her work at the committee level. Thank you, Diane, for your dedicated service and commitment to serving those who cannot afford proper vision care locally, nationally and internationally. Your leadership will never be forgotten. Over the next several months, the Opticians Association of America will be reconstructing our website in order to make it more attractive and user friendly to our membership and consumers. The new site will be designed to serve as a hub of information covering all aspects of the eyecare industry. We apologize for any inconvenience the rebuild may cause. OAA is confident that when the site is complete, it will be something that makes all opticians proud. OPTICIANS ASSOCIATION OF AMERICA NEWS 7 14 18

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