The American Optician

Summer 2017

Issue link: http://americanoptician.epubxp.com/i/859921

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C O L U M N S Board of Directors/OAA Mission 4 Letter from the President 5 OptiCon Headed for a Magical Event at Disney 6 Those Who Can, Do…and Teach! 7 Networking, Educational Opportunities Headline the 19 th Annual SEOC 8 Is Being Part of a State Association Important? 9 Following the Footsteps: An Optician's Story 10 OAA Adds More Opticianry Videos on Facebook 11 Meet the OAA Board of Directors 12 Ohio Combines Opticianry and Optometry Boards 13 F E A T U R E S New Research to Understand the Astigmat's Experience 14 Lens Neutralization vs. Verification 16 How to Build Good Vendor Relationships 18 The Spectacle of Benjamin Franklin 21 Copyright © by the Opticians Association of America, 4064 E Fir Hill Drive Lakeland, TN 38002 Phone: 901.388.2423 Fax: 901.388.2348 Email: oaa@oaa.org. All rights reserved. Content may not be reproduced or retransmitted without permission of the copyright owner. Contract Publisher: First Vision Media Group, Inc. TA B L E O F C O N T E N T S / O A A N E W S / S U M M E R 2 0 1 7 The American Optician is the professional magazine of the Opticians Association of America and is published by First Vision Media Group, Inc. According to The Vision Council, National Sunglass Day was a huge success. Held this year on June 27, the Vision Council spent months working with industry partners, consumer groups, traditional and social media, and ECPs and their organizations to promote the event. The Vision Council's hard work resulted in more than 836 million online, broadcast, social media and print consumer media impressions. That's 260 million more impressions than last year; a 42% increase! Messages centered on eye health, vision protection and fashion. Top broadcast placements included "The Tonight Show Starring Jimmy Fallon," "FOX Sports," "NFL Total Access," "NHL Tonight," "Kathie Lee & Hoda" and "Weather Underground," among many others. Here are two TV clips from local stations. Many optical industry companies worked for months to promote National Sunglass Day. Learn more about National Sunglass Day here . NATIONAL SUNGLASS DAY IS A HUGE SUCCESS! 7 18 21

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