The American Optician

Summer 2017

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1 4 A recent survey of 208 current soft toric contact lens wearers in the U.S. reveals a downward trend in contact lens performance over the course of a day. 1 The quantitative longitudinal survey was conducted in December 2015 by independent market research firm, Kadence International. Participants ages 18 to 39 were identified via an online market research panel and asked to take short micro-surveys on their smart phones approximately every two hours throughout the course of a day. NEW RESEARCH TO UNDERSTAND THE ASTIGMAT'S EXPERIENCE In each micro-survey, participants rated their comfort, satisfaction and vision quality on five- point scales. These measures were combined into a single "performance" metric with a 15-point scale. Respondents also selected which activities they had participated in (from a list of 18, such as using a computer or laptop, sitting at an office desk or driving), what indoor or outdoor environments they had been in (from a list of eight, such as being in an air-conditioned environment, being outside on a windy Kieron Mathews, BSc, MBA, Ben Daigle, Giovanna E. Olivares, OD, FAAO Soft toric contact lens performance varies throughout the day, mirroring earlier findings among wearers of spherical lenses. 1. Mathews, K., et al. Exploring variability in soft toric contact lens performance throughout the day. Poster presentation at American Academy of Optometry Conference, Nov 2016. Market Research Survey on performance throughout the day with toric soft lens wearers. US, n=208, 12% daily disposable toric, 88% reusable toric. Mr. Mathews and Mr. Daigle are employees of Kadence International. Dr. Olivares is an employee of Johnson & Johnson Vision Care, Inc. ©Johnson & Johnson Vision Care, Inc. 2017

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