n this year's first
edition of the American
Optician, I would like to
highlight a few things
we have been hard at
work on at the Opticians
Association of America
We just hosted our
Conference in beautiful
Savannah, Georgia. What
an awesome conference!
The conference is the premier networking event of the year and
this year certainly did not disappoint!
The seventh Opticianry Collaboration Forum was held
during the Leadership Conference. Participants from ten of
the most prominent optical organizations continued focusing
on topics impacting the entire industry. The group meets twice
per year and conducts committee meetings prior to each forum.
There are currently five initiatives:
1. Facilitating regular communication between all organizations
2. Formal education access
3. Opticianry career ladder
4. Helping America See
5. Mobility of opticians
The Marketing/Branding Committee has been hard at
work as usual. We now have two awesome videos for the
"What is an Optician" campaign—a 90-second version and a
30-second PSA . Please utilize them to help America see who
we are and what we do!
Also, please don't forget to visit, like and share the
OAA Facebook page ! Keep up with what is going on in your
profession. You can also click on SHOP NOW and show your
pride by purchasing items from the retailer Lands' End with our
nationally recognized logo, "Opticians Helping America See."
Thank you so much for your support!
Sandy Brown, OAA President
L E T T E R F R O M T H E P R E S I D E N T
LIGHT RESISTANT COMFORTABLE SAFE BIO-BASED ERGONOMIC
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