ohnna Dukes, a member of Opticians Association of
America's (OAA's) branding committee, had the idea of
having OAA's public service announcements (PSAs) shown on
television stations to inform the public about what an optician
is. She was able to get two stations in her area to run them.
You can do this too. Here's how:
1. Search the internet for television stations in your state.
2. Look up the website for each station.
3. Look for the sales or advertising department on the website.
Most sites will have an email contact listed for their
4. Send the advertising representative an email requesting the
PSA be aired. You will probably need to email more than
once because PSAs don't make their station any money.
Here's an example of how to compose your email:
Hi, my name is and I'm a director of the
board for the [association name here].
We are a non-profit organization trying to create awareness
about what an optician is and why what we do is of service
to the public so we created a PSA. As your station has a great
outreach, we would love for you to put this PSA into your PSA
rotation. Here is a link to the video: https://www.youtube.
I look forward to speaking with you further about this.
Thank you for your consideration.
Free advertising … just for the asking; all it takes is a little
of your time.
Sue Shire is OAA's Communications Director
B R A N D I N G
A Legacy of